About Yerba Vitality
We're more than just a company; we're a community fuelled by the passion for this ancient South American tradition and it's modern twists.
At Yerba Vitality, we offer a diverse range of Yerba Mate-based products tailored to fit every lifestyle and preference. From traditional organic loose-leaf Mate to a convenient ready-to-drink option, we've got something for everyone.
Our product line includes premium organic Yerba Mate, sourced from sustainable farms, ensuring the highest quality and purity in every sip. Whether you prefer the rich earthy flavour of traditional Mate or crave the convenience of on-the-go energy drinks, we've curated our selection to satisfy your cravings.
Join us on a journey of discovery and revitalisation as we celebrate the magic of Yerba Mate together. Experience the harmony of tradition and innovation with Yerba Vitality, your trusted companion for all your yerba mate needs. Cheers to a healthier, happier, and more energised you!
Our story
While living in Banff, nestled in the Canadian Rocky Mountains, I was introduced to the invigorating South American ritual of Yerba Mate by my housemate and good friend from Syria.
What immediately captivated me about Yerba Mate was how unique it was. From the way it’s traditionally prepared, steeped in a gourd (cup) and sipped through a filtered metal straw (Bombilla), to its bold, earthy bitterness, everything about it felt different. But what truly won me over was the way it made me feel. Unlike other caffeinated drinks, Yerba Mate provided a smooth, sustained energy boost without the jitters or crashes, keeping me going for hours.
It became my go-to fuel for long days in the mountains. Whether I was tackling a grueling 10-hour hike, playing football, or simply socializing with friends, Yerba Mate allowed me to push through with steady focus and endurance. I could keep moving, keep performing, and stay fully present in the moment, without the sudden dips in energy that often come with coffee and other energy drinks.
After integrating this incredible South American tradition into my daily routine in Canada and also back in the UK, I knew I had to share it with others. What started as a personal discovery quickly turned into a mission to introduce more people to the wonders of Yerba Mate and its ability to energize, uplift, and sustain both body and mind.
Arron Hunter, Co-founder
What is Yerba Mate?
Yerba Mate (Yuh-bah Ma-tay) is a traditional South American beverage made from the dried leaves of the Ilex Paraguariensis plant. Enjoyed for centuries by indigenous people, Yerba Mate has gained popularity for its unique taste and numerous health benefits. It is said to have the strength of coffee, the goodness of tea and the joy of chocolate.
This herbal tea is known for its rich, earthy flavour with a slightly bitter undertone, making it a refreshing and invigorating drink choice for any time of the day. Packed with antioxidants, vitamins and minerals, Yerba Mate offers a variety of potential health benefits:
Increased energy and focus - Yerba Mate contains caffeine and theobromine, providing a natural boost in energy and mental alertness without the jittery effects associated with coffee.
Enhanced physical performance - The combination of caffeine and other compounds may improve physical endurance, making it a popular choice among athletes and active individuals.
Weight management - Yerba Mate may support weight loss efforts by increasing metabolism, reducing appetite and promoting fat oxidation.
Enhanced digestion - Yerba Mate is believed to aid digestion by stimulating the production of digestive enzymes and promoting regularity.
Abundant in antioxidants and essential nutrients - Yerba Mate boasts a range of advantageous plant compounds:
Xanthines: These serve as stimulants, featuring caffeine and theobromine, also present in tea, coffee, and chocolate.
Caffeoyl derivatives: These compounds are the primary antioxidants promoting health benefits in the tea.
Saponins: Known for their bitterness, these compounds possess anti-inflammatory and cholesterol-lowering properties.
Polyphenols: Constituting a diverse group of antioxidants, polyphenols are associated with a decreased risk of various diseases.
Overall, Yerba Mate offers a natural and holistic approach to health and wellness, providing both physical and mental benefits to those who enjoy it.